Instagram is the fourth most popular social media platform, with 1.4 billion users each month. It’s an ideal place for your business to reach a young, influential audience. Ninety-two percent of Instagram users follow at least one business, and most of them follow six to ten.

An Instagram Advertising Expert oversees your company’s paid social media advertising on Instagram. They develop a social media strategy aligned with your Instagram goals, creating content that resonates with your target audience. They also analyze engagement metrics and optimization opportunities to improve campaign results over time.

They use visual storytelling to captivate your audience, creating eye-catching images and videos that showcase your products or services. They leverage Instagram’s ad options, including carousels, stories, reels, and shopping features, to reach and engage your audience in creative ways. They may also partner with influencers to establish credibility and increase reach.

Instagram Influence: Insights from Instagram Advertising Experts

A good Instagram Advertising Expert keeps up with marketing industry trends and social media algorithm changes to ensure your campaigns are effective. They may also specialize in a particular niche or industry to better understand the unique challenges and audience preferences within that field.

Choosing a full-time or ad hoc Instagram Advertising Expert will depend on your budget and the scope of work required. Whether they manage all your paid social media ads or handle them on an ad-hoc basis, they should have experience managing multiple clients at once and be familiar with all Instagram advertising features and algorithms.