How to Detect Market Research Fraud

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Detect market research fraud is no small feat. The number of fraudulent survey takers can vary significantly depending on the industry. In a recent survey, some respondents reported a fraud rate as high as 30%. As such, a robust fraud detection solution is a must have for any market research organization. This is particularly true in the B2B arena where a legitimate panel is an essential component of any good B2B study.

What is one way to detect fraud in research?

There are several techniques to thwart nefarious survey takers. Among them, is using the right mix of modalities to ensure the most valid survey entrants. One method is to insert a few trick questions into your screeners to catch unauthorized responders. Another is a bit more nefarious, namely utilizing multiple computers and browsers to complete a given survey. To make matters worse, a bot or two may be masquerading as a real human.

The best way to tackle the problem is to deploy a well-defined multilayered solution with multiple layers of defense. The most effective fraud prevention solutions are the ones that are able to detect, deter and identify suspicious respondents. Moreover, these types of solutions have to be able to stand up to the demands of a busy enterprise. Luckily, there are plenty of companies that can deliver. A few examples include: DataVisor, Gurucul, Kount, RSA Security, and SageWare. They have a robust suite of fraud protection offerings to suit the needs of any enterprise, from small business to large.

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